Brand, Values & Community

Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All

Throughout human history, hair has not only been a biological feature but a powerful medium of self-expression, reflecting our identities, heritage, and pride. However, the...

A Love Letter to You...#RespectTheStrand

This is our love letter to the magnificent humans from every corner of the globe, each graced with a crown of textured wonders. We see...

NU Year, NU Standard, NU You!

Healthy hair comes from a healthier you, so we are more than happy to provide the tools you need to achieve your wellness goals. That’s...