SCIENCE WITH PURPOSE
WHERE RESEARCH GAPS EXISTS, RESPONSIBILITY BEGINS
WHY WE APPROACH SCIENCE DIFFERENTLY
Hair wellness has not been studied equally across all people. Women—especially Black women—have historically been underrepresented in research related to hair challenges, nutrition, and overall health. NU Standard exists to challenge that imbalance by building products and partnerships that reflect real biology, real lives, and real needs.
Women in Research
Women are significantly underrepresented in clinical and nutritional research related to hair ... read more
Women are significantly underrepresented in clinical and nutritional research related to hair challenges, despite experiencing them differently due to hormones, life stages, and stress responses.
read less
Access to Support
Many women lack access to trusted resources when hair challenges arise—often navigating misinf... read more
Many women lack access to trusted resources when hair challenges arise—often navigating misinformation or trial-and-error without guidance.
read less
Black Women & Health Equity
Black women face compounded gaps in research visibility, nutrition access, and culturally info... read more
Black women face compounded gaps in research visibility, nutrition access, and culturally informed support. These disparities shape outcomes—and demand better solutions.
read less
Women in Research
Women are significantly underrepresented in clinical and nutritional research related to hair ... read more
Women are significantly underrepresented in clinical and nutritional research related to hair challenges, despite experiencing them differently due to hormones, life stages, and stress responses.
read less
Access to Support
Many women lack access to trusted resources when hair challenges arise—often navigating misinf... read more
Many women lack access to trusted resources when hair challenges arise—often navigating misinformation or trial-and-error without guidance.
read less
Black Women & Health Equity
Black women face compounded gaps in research visibility, nutrition access, and culturally info... read more
Black women face compounded gaps in research visibility, nutrition access, and culturally informed support. These disparities shape outcomes—and demand better solutions.
read lessCLOSING THE GAP—INTENTIONALLY
▪️ Partnering with suppliers that prioritize research inclusive of women
▪️ Formulating with awareness of hormonal differences and nutritional needs
▪️ Staying visible and accessible within the Black community
▪️ Supporting education through professional partnerships
GUIDED BY EXPERTISE, GROUNDED IN COMMUNITY
NU Standard collaborates with a diverse network of professionals to ensure our approach remains informed, responsible, and evolving.
▪️ Cosmetic chemists and formulation scientists
▪️ Nutrition and food science experts
▪️ Medical professionals and advisors
▪️ Licensed cosmetologists and educators
▪️ Industry organizations including the Society of Cosmetic Chemists, Independent Beauty Association, and Cosmetic Executive Women
SCIENCE IS NOT NEUTRAL—IT’S A RESPONSIBILITY
When research overlooks people, products fall short. At NU Standard, we believe science should reflect the full spectrum of lived experience. Our commitment is ongoing—to listen, to learn, and to build with integrity as the standard evolves.
