TRANSPARENCY IS OUR STANDARD.
Because what goes into our products and what goes into making them matters.
SCIENCE-BACKED INGREDIENTS
THE TRUE COST OF QUALITY: WHERE YOUR DOLLAR GOES
A Closer Look at What Goes Into Our #1 Bestselling Product: TAKE N GO™ Hair & Scalp Vitamins
Follow the journey of your dollar
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01 | INGREDIENT SELECTION
Sourcing Ingredients & Raw Material Testing
Our Cost: $3.00 per bottle
Premium ingredients are sourced, imported when needed, and tested for identity and quality before production.
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02 | PRODUCTION
Manufacturing & Packaging
Our Cost: $5.00 per bottle
Covers manufacturing, skilled labor, packaging materials, bottle selection, label design, printing, and assembly.
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03 | QUALITY CHECK
Finished Product Testing & Quality Assurance
Our Cost: $2.50 per bottle
Finished batches undergo quality testing and release checks, while stability testing helps establish shelf life.
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04 | READY TO SHIP
Warehousing & Fulfillment
Our Cost: $6.50 per bottle
Covers secure storage, inventory management, order preparation, and frieght.
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05 | REACHING YOU
Distribution & Marketing
Cost Range: $17.50–$27.00 per bottle
Covers freight, advertising, distributor and salon partnerships, payment processing, technology services, and customer support.
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06 | THE QUALITY BEHIND THE PRICE
Retail Price
Your Price: $54.00 per bottle
Our regular website price reflects the investment in quality ingredients, rigorous testing, and the care behind every bottle.
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07 | REWARDING CONSISTENCY
Subscription Price
Your Price: $48.60 per bottle | Save 10%
Your commitment helps us forecast demand and plan larger production runs, creating opportunities to lower costs and pass savings on to you.
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08 | BUILDING WHAT'S NEXT
Profit & Reinvestment
What Remains: Varies by Order
After product costs, promotions, and business expenses, remaining profit helps us improve products, invest in innovation, and grow responsibly.
I DON'T JUST BELIEVE IN HAIR WELLNESS. I LIVE IT.
A NOTE FROM OUR FOUNDER
"My hair wellness journey began long before NU Standard. Experiencing hair loss changed how I understood the connection between my hair and my overall health.
I began looking beyond quick fixes and focusing on nourishment, hydration, professional care, and consistency.
That philosophy became the foundation of NU Standard. I believe in creating products that complement a healthier lifestyle—not replace it.
This isn't simply what I recommend. IT'S HOW I CHOOSE TO LIVE: Nourish, hydrate, and care for my mind, body, and hair."
-Autumn Yarbrough, Founder
MY HAIR WELLNESS ROUTINE : NOURISH · HYDRATE · CARE
OUR EIGHT TRANSPARENCY COMMITMENTS
1
SCIENCE-INFORMED FORMULATIONS
Ingredient selection guided by relevant published research and scientific evaluation.
2
QUALITY & SAFETY CONTROLS
Raw material and finished product quality checks, with documented specifications.
3
INGREDIENT TRANSPARENCY
Accessible ingredient lists, usage directions, precautions and known risks.
4
RESPONSIBLE MANUFACTURING
Qualified manufacturing partners operating under applicable cGMP requirements.
5
CONTAMINANT SCREENING
Testing for applicable contaminants, including heavy metals, against established limits.
6
PROFESSIONAL EXPERTISE
Education and guidance informed by cosmetic scientists, licensed beauty professionals, and health experts.
7
ENVIRONMENTAL RESPONSIBILITY
Water-conscious formats, reduced packaging and multifunctional product design.
8
ACCESSIBLE PREMIUM QUALITY
Thoughtful pricing and efficient operations to help make quality hair wellness more accessible.
QUESTIONS WORTH ASKING. ANSWERS WORTH SHARING.
Are NU Standard products clinically tested?
We evaluate published scientific evidence for ingredients, including research conducted by independent researchers and ingredient developers. Ingredient-level studies should not be confused with clinical trials of our finished products.
Where are your products manufactured?
NU Standard partners with contract manufacturers in the USA and internationally. Our U.S. retail wellness products are manufactured in an FDA-registered, NSF GMP-certified facility. Our international professional haircare manufacturing partners also operate FDA-registered facilities and follow applicable current Good Manufacturing Practices (cGMP) to support product quality and safety. Explore FDA & Compliance
How do you evaluate product quality?
Quality starts with sourcing and reviewing raw materials. We work with manufacturing and quality partners to evaluate ingredient identity, product specifications, and applicable testing requirements, including finished-batch quality checks before release.
Why do your products cost what they do?
Your purchase supports more than ingredients. It helps cover sourcing, testing, manufacturing, packaging, warehousing, freight, marketing, and customer support. As our business grows, larger production volumes may help us negotiate better costs and share savings with our customers.
