Our Best Seller
Cutsomer feedback
Testimonials
Our Hair Wellness system
![](http://nustandardbeauty.com/cdn/shop/files/2_e09ead9f-3eba-42ee-9ad2-6e71fedf3e4d.png?v=1661317639&width=1280)
Nourish
Our two-a-day secret to keeping the hair doctor distant and your hair growth persistent. You’re welcome, Queen!
![Product photo of the Hydrasilk Bond Builder and the Hydrasilk Bond Silkner against a white textured background.](http://nustandardbeauty.com/cdn/shop/files/Hydrasilk_Product_Photo.jpg?v=1706726558&width=3652)
Hydrate
Hello Hydration! HYDRASILK® Hydrating Bond System is one of the leading in-salon hydration treatments. Bye-bye breakage, shedding, and dry hair!
![Pictured: a WASH N GO™ Butter Bar Shampoo with suds around it.](http://nustandardbeauty.com/cdn/shop/products/1_c6675f52-870e-4b4a-92dc-973986630a6e.png?v=1654054050&width=1024)
Care
Skip the bottle and the squeezing and rub this bar directly into your scalp for a luxurious lather and a gentle clean that your hair will love.
Hydrasilk® In-Salon Reconstructive Treatment
Before & After
![](http://nustandardbeauty.com/cdn/shop/files/hydrasilk-before-01.jpg?v=1705008572&width=1198)
![](http://nustandardbeauty.com/cdn/shop/files/hydrasilk-after-01.jpg?v=1705008572&width=1198)
Partnering with licensed professional stylists is key to crafting a personalized hair treatment plan, ensuring that your unique hair needs are met with expert care, precision, and a deep understanding of hair health and beauty.
![](http://nustandardbeauty.com/cdn/shop/files/Autumn_Brown_Yarbrough.jpg?v=1706731277&width=5475)
UNFINISHED BUSINESS
Meet the founder
Born into a legacy of haircare innovation, our founder carries forward her grandfather's vision with a philanthropic spirit. She's passionately driven to not only soothe women's everyday hair concerns but also empower the stylist community, using hair wellness as a dynamic vehicle for giving back and uplifting lives.
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![](http://nustandardbeauty.com/cdn/shop/files/glossy.jpg?v=1705005825&width=351)
![](http://nustandardbeauty.com/cdn/shop/files/BE.png?v=1707379708&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/beauty-launch-pad.jpg?v=1705005825&width=266)
![](http://nustandardbeauty.com/cdn/shop/files/sadiaa.jpg?v=1705005826&width=364)
![](http://nustandardbeauty.com/cdn/shop/files/upscale.jpg?v=1705005825&width=238)
![](http://nustandardbeauty.com/cdn/shop/files/rollingout.jpg?v=1705005825&width=326)
![](http://nustandardbeauty.com/cdn/shop/files/yahoo-finances.jpg?v=1705005826&width=267)
![](http://nustandardbeauty.com/cdn/shop/files/Calendar_Events_Posts-3.png?v=1714798069&width=1080)
![](http://nustandardbeauty.com/cdn/shop/files/cci.jpg?v=1705005825&width=366)
![](http://nustandardbeauty.com/cdn/shop/files/modern-salon.jpg?v=1705005825&width=344)
![](http://nustandardbeauty.com/cdn/shop/files/abc.jpg?v=1705005825&width=179)
![](http://nustandardbeauty.com/cdn/shop/files/Sheen_Magazine.png?v=1707379502&width=312)
![](http://nustandardbeauty.com/cdn/shop/files/The_Tease.png?v=1707379502&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/Black_Doctors.org.jpg?v=1707379502&width=200)
![](http://nustandardbeauty.com/cdn/shop/files/NBC.png?v=1707379286&width=225)
![](http://nustandardbeauty.com/cdn/shop/files/2_0419bc21-1529-4d0c-8a88-1331dbf81aca.png?v=1717478042&width=2000)
![Luxurious Nu Standard™ Wash & Go™ and Hydrate N Go™ Butter Bars resting on satin fabric-- the best shampoo and conditioner bars for curly, coily, zig-zag, and wavy tresses.](http://nustandardbeauty.com/cdn/shop/files/Nu-Standard-Web-Graphics-Bar_2e82ef72-4b76-4caf-b3eb-f5510869d4ce.jpg?v=1654545971&width=1280)
Set a NU Standard
Black-owned made for all.
As a proud Black-owned business, we're revolutionizing inclusivity, crafting products that celebrate and cater to the beauty in everyone, embodying a world where diversity isn't just welcomed, it's embraced and sets a NU Standard.
![](http://nustandardbeauty.com/cdn/shop/files/Hydrasilk_by_Michelle_VanTine.jpg?v=1706735087&width=3652)