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  • ✔️ Two capsules, once daily
  • ✔️ Supports reduced shedding, stronger strands
  • ✔️ Gut, stress & nutrient support


SHOP VITAMINS

  • ✔️ One scoop, anytime
  • ✔️ Supports scalp comfort + hydration balance
  • ✔️ Electrolytes for daily balance


SHOP HYDRATOR

  • ✔️ Daily vitamins + hydration
  • ✔️ Optimizes shedding support + scalp comfort
  • ✔️ Two-step inside-out support: nutrients + hydration working together


SHOP HAIR WELLNESS

HAIR CHANGES HAPPEN — UNDERSTANDING THEM IS THE FIRST STEP

Stress, hydration, nutrition, and life stages all influence hair wellness. NU Standard supports the internal systems hair depends on — so your routine works with your body, not against it.

EXPLORE SOLUTIONS

TRUSTED BY REAL ROUTINES

VERIFIED CUSTOMER REVIEWS

"I absolutely love the use of coconut water for that hydration component, but I think what stands out to me most is their selection of other ingredients including *wild caught snapper* as their collagen source (some companies use very cheap farmed fish)."

KH

My hair and nail health is Awesome! Thank you!!!

An Awesome Appliance

"Came with a safety seal under the cap and no loose powder in the bottle. The capsules are easy to swallow and haven't caused me any unpleasant effects from consuming them.Results take time, but so far so good."

Kennedi

"This product simplifies the supplement game to the minimalist level. Two pills without meals, every morning, for your hair, focus, collagen, pro and prebiotic is a bargain to me in terms of time, effort and money.And sourcing from natural ingredients on top of that. How can I not love it?"

Daniel N.

"I really enjoy using this product. I have tried a lot of electrolyte powders and most of them taste gross. This one is delicious! It's very light and refreshing and not overly sweet, like others; the sweetness level is very light. It doesn't have that salty aftertaste like other electrolyte powders, either."

Amanda Miranda

"I appreciate the brand's commitment to inclusive research and transparency—it makes me feel confident in the product’s quality and intent. They’re upfront about timelines, which is refreshing, and it’s encouraging to know they’re responsive if the results take longer."

JHrunning

This seems like a very good quality collagen. So far after taking this supplement for a while I have not noticed any negative or adverse side effects.

M. H.

I don't always eat the best. We are running quite a bit and this allows me to provide great nutrients that my hair and body need without even thinking about it. I just mix and drink a pleasant beverage that allows me to keep on moving. This is the best method for the busy lives we lead today!

FixitFast

We're so happy with these vitamins and definitely think they're worth trying, especially if you're a bit older and noticing your hair thinning out. They've been a real lifesaver for Mom! We're even hoping the new 2.0 version will be even better and maybe work even faster – fingers crossed!

Sasha

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HYDRASILK: IN-SALON CARE THAT DELIVERS IMMEDIATE RESULTS

Internal support builds the foundation. Hydrasilk in-salon services deliver the external repair.

LEARN MORE

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MEET THE FOUNDER

"WE DON'T FOLLOW STANDARDS — WE REDEFINE THEM."

From a family rooted in professional haircare to navigating her own hair challenges, Autumn’s story is one of evolution — creating solutions that support women through real life, real health shifts, and real change.

WHERE VALUES AND SCIENCE ALIGN

Rooted in Values. Built for Real Life.

We believe hair wellness should be inclusive, transparent, and grounded in consistency, suppor... read more

We believe hair wellness should be inclusive, transparent, and grounded in consistency, supporting real people through real life.

read less

Science with Purpose

Where research gaps exist, responsibility begins. Our approach blends science, lived experienc... read more

Where research gaps exist, responsibility begins. Our approach blends science, lived experience, and partnership to support whole-body hair wellness.

read less

Rooted in Values. Built for Real Life.

We believe hair wellness should be inclusive, transparent, and grounded in consistency, suppor... read more

We believe hair wellness should be inclusive, transparent, and grounded in consistency, supporting real people through real life.

read less

Science with Purpose

Where research gaps exist, responsibility begins. Our approach blends science, lived experienc... read more

Where research gaps exist, responsibility begins. Our approach blends science, lived experience, and partnership to support whole-body hair wellness.

read less

UNFINISHED BUSINESS.

A LIVING LEGACY.

Our legacy was built on community, care, and responsibility. Today, we carry it forward through whole-body hair wellness and better health.

LEARN THE "WHY" BEHIND YOUR ROUTINE

Hair wellness is more than products—it’s understanding how ingredients, habits, and whole-body health work together over time.

INGREDIENT GLOSSARY

Explore every ingredient used in our formulas, why it’s included, and how it supports hair and overall wellness.

READ MORE

TRACK YOUR PROGRESS

Learn what to expect over time, how to build consistency, and how to recognize meaningful changes in your hair and body.

READ MORE

HAIR WELLNESS TOPICS

Dive into education around shedding, scalp health, hydration, stress, and the internal factors that influence hair wellness.

READ MORE

HAIR WELLNESS TOPICS

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Illustration of hair follicles in the scalp showing the hair growth cycle and shedding phases (anagen, catagen, telogen) with a highlighted follicle.
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Understanding Water Hardness: How Soft, Hard, and Distilled Water Affect Your Haircare Routine
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Hair Challenges: 10 Quick Tips for Shedding and Breakage
Close-up of hands holding frayed hair ends with visible split ends, representing hair breakage and damage.
Perimenopause Explained: Essential Tips for a Smooth Transition
Perimenopause Explained: Essential Tips, Foods, and Supplements for a Smooth Transition
The Inside-Out Guide to Healthy Hair
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Understanding Water Hardness: How Soft, Hard, and Distilled Water Affect Your Haircare Routine
Understanding Water Hardness: How Soft, Hard, and Distilled Water Affect Your Haircare Routine
Lemon Balm: A Versatile Herb for Cooking, Wellness, and Hair Health
Lemon Balm: A Versatile Herb for Cooking, Wellness, and Hair Health
DHT Blockers: The Truth About DHT and How to Manage Hair Thinning
Woman with blonde hair touching her head against a gray background
Does Stress Turn Hair Gray?
Does Stress Turn Hair Gray?
Hair Challenges: 10 Quick Tips for Shedding and Breakage
Close-up of hands holding frayed hair ends with visible split ends, representing hair breakage and damage.
Perimenopause Explained: Essential Tips for a Smooth Transition
Perimenopause Explained: Essential Tips, Foods, and Supplements for a Smooth Transition

READY TO START YOUR ROUTINE?

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