OUR FOUNDER
AUTUMN YARBROUGH
HAIR CHALLENGES ARE RARELY JUST ABOUT HAIR
Hair thinning, shedding, and changes in hair texture are often treated as surface-level concerns. But my journey taught me something very different: hair challenges that are often signals — signals from the body asking for deeper support.
THIS BELIEF IS THE FOUNDATION OF NU STANDARD.
HOW IT STARTED AND HOW IT CONTINUES
I come from three generations in the haircare industry. Hair has always been part of my life: professionally, personally, and culturally. I grew up understanding hair, caring for hair, and helping others feel confident through it.
I never imagined I would face hair challenges of my own.
Like many women, my early experience was influenced by stress and genetics. And despite my background, I found myself doing what so many others do — searching for quick answers, topical solutions, and surface-level fixes.
As I aged, my story continued to evolve. What once appeared to be stress-related hair changes later revealed deeper autoimmune challenges — a powerful reminder that hair challenges doesn’t discriminate, and it doesn’t stay the same over time.
That realization changed everything for me.
THE TURNING POINT
Over time, research and lived experiences revealed a critical truth: hair challenges are rarely caused by one thing.
Stress, nutrition gaps, dehydration, hormonal shifts, autoimmune challenges, environmental exposures, scalp health, and nutrient absorption can all influence hair wellness. These systems often interact — which means solutions can be more holistic.
WHAT WHOLE-BODY HAIR WELLNESS MEANS
Whole-body hair wellness means supporting the internal systems that influence hair over time — not chasing quick fixes.
It’s about:
- Supporting internal balance
- Addressing nutrient and hydration gaps
- Understanding stress and lifestyle impact
- Respecting the body’s natural timeline
When the body is supported, hair health can follow.
WHY I CREATED TAKE N GO™ AND DRINK N GO™
Modern life makes it challenging to meet our body’s needs through food alone. Busy schedules, depleted soils, stress, genetics, and individual absorption differences all play a role.
TAKE N GO™ and DRINK N GO™ were created to support the body in a way that fits real life — nutraceuticals designed to complement daily routines and help address common nutritional and hydration gaps that influence hair health.
These formulas are not about perfection. They’re about progress.
A COMMITMENT TO SCIENCE, SAFETY, AND EVOLUTION
I am committed to advancing whole-body hair wellness through science-led innovation, strong partnerships with biologists, chemists, and formulators, and collaboration with trusted suppliers who prioritize ingredient efficacy and safety.
Every decision we make is grounded in education, transparency, and care — not trends or shortcuts.
THIS JOURNEY IS BIGGER THAN ME
My story is personal, but it’s not unique. Hair challenges affect women of all backgrounds, ages, and lifestyles.
NU Standard exists to support women everywhere with a whole-body approach to hair wellness that evolves alongside them.
— FOUNDER, AUTUMN YARBROUGH
