One month before her wedding, Autumn Yarbrough was suffering alopecia, facing the irony of hereditary hair loss as part of a renowned haircare family. Postpartum struggles deepened her journey, but a powerful truth changed everything: "Your hair reflects your DNA and overall health—it all begins within." Now, she’s committed to empowering others with holistic haircare, focusing on wellness from the inside out.

We are setting a "NU" benchmark rooted in authenticity, inclusivity, accessibility, and accountability in beauty. We empower through education, connect with experts, and deliver impactful products that care for people and the planet.