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Our Philosophy:

Our Philosophy: "Nourish, hydrate, and care for your mind, body, and hair."

In the pursuit of beautiful, healthy hair, we often seek quick fixes and temporary solutions. However, true hair wellness requires a holistic approach that addresses the root causes of common issues like hair loss and breakage. Let's delve into the NOURISH+HYDRATE+CARE approach to learn why it's the cycle to live by.
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Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All

Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All

Throughout human history, hair has not only been a biological feature but a powerful medium of self-expression, reflecting our identities, heritage, and pride. However, the traditional haircare landscape has often magnified our differences, creating rifts and misconceptions. NU Standard seeks to challenge this status quo, aspiring to unify individuals under a shared pursuit: the universal goal of achieving healthy hair.
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Is Breakage Inevitable for Textured Hair?

Is Breakage Inevitable for Textured Hair?

Our hair tells a story. It’s a tale of heritage, resilience, and personal style. Yet, in the vast narrative of beauty, some pressures and ideologies influence women to alter their natural hair to achieve impossible beauty standards, which inevitably cause unnecessary stress. These pressures are not only causing stress to our strands; they are changing the stories our hair wishes to tell. 
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Dry Hair, Dry Skin, Dry Everything?  The Power of Hydration From the Inside Out

Dry Hair, Dry Skin, Dry Everything? The Power of Hydration From the Inside Out

You know how they say water is life? Well, they weren't just trying to sound poetic. In fact, science backs it up big time. So let's take a look at why water is the MVP of our well-being.
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woman holding flowers in the sun

Summer Lovin' for Your Textured Hair: Top 10 Tips to Beat the Heat!

Are you ready to unleash your stunning textured hair and conquer the summer like a boss? Get ready for some sizzling tips to keep your locks looking fabulous in both dry and humid climates.
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5 Tips to Avoid Hair Breakage

5 Tips to Avoid Hair Breakage

If you're tired of hair breakage, it's important to improve the overall health of your hair by obtaining the right nutrients through your diet. Avoid hairstyles that pull on the hair roots and weaken follicles. Use bond/peptide system hair products and jojoba oil to instantly lessen hair breakage. Also enjoy a daily scalp massage that can lessen hair breakage due to strengthening hair follicles which produce stronger hair strands. 
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Conditioner Bar for Hair

Why are Conditioner Bars best for textured hair?

Our HYDRATE N GO™ Butter Bar is convenient enough to travel anywhere. Want a quick wash and go look without a wash? Simply wet the hair and condition it using the HYDRATE N GO™ Butter Bar. Then, depending on desired hydration, you can rinse it out or leave it in. Your textured hair will dry beautifully. 
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10 Reasons Drinking Water is Absolutely Necessary For Improving Your Quality Of Life

10 Reasons Drinking Water is Absolutely Necessary For Improving Your Quality Of Life

OK, Queens...let’s talk hydration. Are you getting enough water? And how can you tell? Our bodies are composed of 50%-70% water, and since we expel so much water through urination, perspiration, defecation, and breathing, we have to replenish whatever we lose. Hair, skin, nails, muscles, joints, organs, and bones suffer when we fail to compensate for water loss. Here are 10 reasons why drinking enough water is necessary for improving your quality of life...
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