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Our Philosophy:

Our Philosophy: "Nourish, hydrate, and care for your mind, body, and hair."

In the pursuit of beautiful, healthy hair, we often seek quick fixes and temporary solutions. However, true hair wellness requires a holistic approach that addresses the root causes of common issues like hair loss and breakage. Let's delve into the NOURISH+HYDRATE+CARE approach to learn why it's the cycle to live by.
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Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All

Challenging Stereotypes and Disrupting the Industry: Black Owned, Made For All

Throughout human history, hair has not only been a biological feature but a powerful medium of self-expression, reflecting our identities, heritage, and pride. However, the traditional haircare landscape has often magnified our differences, creating rifts and misconceptions. NU Standard seeks to challenge this status quo, aspiring to unify individuals under a shared pursuit: the universal goal of achieving healthy hair.
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Is Breakage Inevitable for Textured Hair?

Is Breakage Inevitable for Textured Hair?

Our hair tells a story. It’s a tale of heritage, resilience, and personal style. Yet, in the vast narrative of beauty, some pressures and ideologies influence women to alter their natural hair to achieve impossible beauty standards, which inevitably cause unnecessary stress. These pressures are not only causing stress to our strands; they are changing the stories our hair wishes to tell. 
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Why You Need a Hair Professional: Benefits of Expert Care for Healthy Hair

Why You Need a Hair Professional: Benefits of Expert Care for Healthy Hair

In an age where instant gratification is sought after, and the DIY hair treatment trend is on the rise (thanks to social media and countless online tutorials), the true value of professional care cannot be emphasized enough. As the lockdowns in 2020 taught us, hair care is best left to the professionals who continuously study the craft to keep hair looking and feeling its best. Disagree? Let's talk about it…

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5 Tips to Avoid Hair Breakage

5 Tips to Avoid Hair Breakage

If you're tired of hair breakage, it's important to improve the overall health of your hair by obtaining the right nutrients through your diet. Avoid hairstyles that pull on the hair roots and weaken follicles. Use bond/peptide system hair products and jojoba oil to instantly lessen hair breakage. Also enjoy a daily scalp massage that can lessen hair breakage due to strengthening hair follicles which produce stronger hair strands. 
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