Authentic Customer Experiences
5,000+ Journeys to Hair Wellness
Here’s a glimpse into what our customers are saying, as shared through verified reviews on Amazon.
BEFORE & AFTER
HYDRASILK® BOND SYSTEM


Say Goodbye to Hair Struggles!
Discover the power of the Hydrasilk® Bond System, now available starting at just $55. Our expert network of licensed cosmetologists and trichologists is here to restore your hair’s health from root to tip. Visit a participating salon today and elevate your hair wellness to a NU Standard.

"Good hair is hair that's there!"
Meet the founder
One month before her wedding, Autumn Yarbrough was suffering alopecia, facing the irony of hereditary hair loss as part of a renowned haircare family. Postpartum struggles deepened her journey, but a powerful truth changed everything: "Your hair reflects your DNA and overall health—it all begins within." Now, she’s committed to empowering others with holistic haircare, focusing on wellness from the inside out.

Set a NU Standard
We are setting a "NU" benchmark rooted in authenticity, inclusivity, accessibility, and accountability in beauty. We empower through education, connect with experts, and deliver impactful products that care for people and the planet.
Members of the Industry’s Most Respected Circles
Committed to Raising a "NU" Standard







































