Authentic Customer Experiences
5,000+ Journeys to Hair Wellness
Here’s a glimpse into what our customers are saying, as shared through verified reviews on Amazon.
BEFORE & AFTER
HYDRASILK® BOND SYSTEM
![](http://nustandardbeauty.com/cdn/shop/files/hydrasilk-before-01.jpg?v=1705008572&width=1198)
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Say Goodbye to Hair Struggles!
Discover the power of the Hydrasilk® Bond System, now available starting at just $55. Our expert network of licensed cosmetologists and trichologists is here to restore your hair’s health from root to tip. Visit a participating salon today and elevate your hair wellness to a NU Standard.
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"Good hair is hair that's there!"
Meet the founder
One month before her wedding, Autumn Yarbrough was suffering alopecia, facing the irony of hereditary hair loss as part of a renowned haircare family. Postpartum struggles deepened her journey, but a powerful truth changed everything: "Your hair reflects your DNA and overall health—it all begins within." Now, she’s committed to empowering others with holistic haircare, focusing on wellness from the inside out.
![Luxurious Nu Standard™ Wash & Go™ and Hydrate N Go™ Butter Bars resting on satin fabric-- the best shampoo and conditioner bars for curly, coily, zig-zag, and wavy tresses.](http://nustandardbeauty.com/cdn/shop/files/Nu-Standard-Web-Graphics-Bar_2e82ef72-4b76-4caf-b3eb-f5510869d4ce.jpg?v=1654545971&width=1280)
Set a NU Standard
We are setting a "NU" benchmark rooted in authenticity, inclusivity, accessibility, and accountability in beauty. We empower through education, connect with experts, and deliver impactful products that care for people and the planet.